While running a ecommerce store over the past year I’ve had to deal with more 404 page errors then normal. This happens more often with a online store than a regular site due to products not being available anymore.
I’ve also been asked by other store owners that want to maximize their SEO efforts on what to do with these pages. They always ask ‘Should I leave the page alone or redirect it?. And what response code should I use?’
It can get really complex but it doesn’t have to be that way for most of the websites on the internet. Here is a little cheat sheet you should follow with what to do with your 404 page (Not Found) errors: Read More