(If you want to just read the takeaways, jump to the bottom.)
Just a little background before I dive in to this case study:
I’m the Digital Content Director for Gothiphop.com which is a site that posts music videos as they are released by record labels and artists. We are heavily involved in social media (Instagram, Twitter, Facebook) and it has become a huge driver of our traffic to the site. In the middle of December 2013, we came up with the idea of doing a end of the year ‘Top 13 Music Videos From 2013′ and decided that instead of releasing the listicle on the site, we would do a countdown on Instagram, breaking down each our reasons for the videos position on the list. Our plan was to start on the Dec 28th and finish the list on New Years Day. Below I’m going to breakdown how we went about it doing this list strictly on Instagram that in the end, gained us over 11,000 new followers. Read More
Vine has not only beaten the odds so far, it’s thriving.
Does Facebook’s 17 targeting options show how invasive the platform really is?
In a recent post by TBG’s Inside Social blog, they exposed how Facebook blows away other social platforms in the number of ways you can target users on their platform with 17 options (Twitter was second with 11). As I deal with PPC accounts on a daily basis and consult companies on what strategies can broaden their reach, Facebook provides the highest level of engagement but when going through the list one by one you start to notice how invasive these options actually are. Read More
In a recent study done by eMarketer, 18.6% of brands were using at least 7 social channels. This is up from previous years which tells you that brands are seeing a good ROI from social. Not only are they seeing a good return on investment but being on all these social channels is helping brands rank well in the search engines. Now I’m sure some of them are sharing the same content on the less popular channels (Which not advised because each channel has a different audience) but that is fine because with the way social networks jump in and out of popularity, it is more important to at least have a social presence on the following 7 channels.
Infographics are something users have come to love, and marketers love to create. The analytics behind many Infographic case studies shows this type of media works well. They are crowd pleasing, very engaging, and everybody from Moms to top-level executives love them but there is a problem…Infographics are dead in their current form. With mobile on pace to account for more traffic than desktop by 2014, the modern web infographic needs a major overhaul. Read More
Vine is growing like crazy. A few days ago, it surpassed Instagram on shares across Twitter. If your looking to develop your social media presence, Vine presents some rewarding opportunities to standout from the noise.
Being a mobile first platform, Vine does not have direct SEO value (Until it creates Web Profiles similar to Instagram Web Profiles), however using it wisely on other social profiles can pay great dividends. It can help you get more retweets, shares, fans and followers. Video has also been shown to increase engagement by 33%, so what are you waiting for? Here are 5 ways you can use the Vine App to enhance your other social profiles: Read More
For almost a decade now, SEO has relied on three key factors for relevance and ranking; links, website content and most recently, social signals. As SoLoMo applications play a bigger role in search, the importance of geo-location is changing how an entire industry determines search relevance. Every application we use on our phones (Instagram, Foursquare, Twitter, etc.) seek what is becoming a critical piece of data: access to your (GPS) location. Read More
Back in college, I was always going on spring break trips but was also always booking last second to make it to my destination. Every time i did this, it took forever scouring the net to try to find the best deal (if there was even a deal left). All that has recently changed with the new tools that Hipmunk and Kayak have provided. Read More
Google is clearly dominating the search market and at a time where their stock price is consistently doing well you would almost think they have a flawless product, but to the contrary, they don’t. Various webmasters and SEO strategists have complained about their unfair practices of boosting websites rankings that use Adwords. There has also been an FTC lawsuit and other complaints against Google. This opens the door for a competitor that can deliver search results better than Google can. Not any company can do this however, you must have deep pockets and plenty of data to battle the 900 ton gorilla that Google has become but I think 2 companies have an opportunity to challenge Google. Read More